Usability Testing

Usability Testing

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At present, I am working at Bupa as a lead UI/UX designer for the Provision digital transformation. One of the BCS projects I was assigned to when joining was to pick up a number of optimization activities which supported the businesses objectives. In this blog post I want to dive deeper into my UX thought process to show you, step-by-step, how I conducted usability testing in a optimization piece to drive design change decisions and ultimately help increase the lead conversion rate.

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