The importance of having a side project

A while back I spoke about the importance of having a side project. Personal projects can be a good way to demonstrate your growing skill set and ability to work across a range of platforms to potential future employers. This was one of the way I landed the UX Designer role at Bupa, back in 2014.

As a UX designer, it’s important to work on cross-platform services in order to understand the constraints and limitations behind the deliverables you’re designing for.

I’m a strong believer in not only designing for the user’s behaviour (UX) but also designing for the technology (UI). As a UX designer, it is important to work on cross-platform services in order to understand the constraints and limitations behind the deliverables you’re designing for. You need to design for the technology and embrace the platform even before the use case.

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The Audi TT app is a full service interactive digital experience allowing users to find information, services and offers vehicle customisation by the car manufacture. The tablet app embodies Appleā€™s iOS7 design, while putting the user content at its heart through a beautiful colour scheme, unique navigation, various large engaging images and overall great attention to detail. The touch focused design utilises the card component, familiarly seen across Pinterest and Material Design.

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The idea came about when visiting an Audi dealership, where I was handed a magazine and print out of a vehicle I was interested in. For me this was a lost opportunity from the store’s perspective. How would they follow me up on the purchase of the car? Therefore, the app aims to capture customers who have visited an Audi dealership, have test drove a TT vehicle, but are still not convinced. In return, the sales and marketing team can follow up on these leads from potential buyers and their registered details.

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The piece of work presented here really showcases my finesse when it comes to the visual, user interface aspect of design. So, whether its just a simple redesign of a particular feature or a full concept project, seeking problem solving opportunities that you personally encounter can help highlight your designing thinking skills and may just land you that role.

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