Fundamentals of good UI design

Fundamentals of good UI design

fundamentals-of-good-ui

When I look at a site, an app, or when I look at a product I’m immediately thinking I can make this so much better by just adjusting a few things. Below I spotlight three of the most classic mistakes where people can really improve their designs dramatically by beginning to focus on some “low-hanging fruits”.

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Usability Testing

Usability Testing

usability-testing-1

At present, I am working at Bupa as a lead UI/UX designer for the Provision digital transformation. One of the BCS projects I was assigned to when joining was to pick up a number of optimization activities which supported the businesses objectives. In this blog post I want to dive deeper into my UX thought process to show you, step-by-step, how I conducted usability testing in a optimization piece to drive design change decisions and ultimately help increase the lead conversion rate.

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UI/UX Process

UI/UX Process

ui-ux-process

In this post I want to go over a general overview of my UI/UX process which encompasses interaction design, information architect and creative visual design. I’ve laid out some key points that you can start apply and learning to include in your day-to-day design process.

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Web trends in 2014

Web trends in 2014

happy-new-year-2014

In my first ever blog post I will be going through some of the top trends which I believe we’ll see amongst websites in 2014. With phones and tablets becoming more powerful to handle the strain put on them by the browsers, web designers/developers will be looking to give users a cross-platform dynamic experience.

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